Meet Amazig Leathers
Amazig Leathers is part of a movement revolutionizing the way people do business. We value both the creator and the customer. Every person in the Amazig production process receives fair, living wages which is a game changer for both them and their communities. All of our pieces are clean, classic, and will only get better with age.
The heartbeat of Amazig Leathers is made of love, creativity, community, endless laughter, compassion, story telling, fashion, and respect. Thank you for being a part of this movement and our lives, the journey is more beautiful because of you!
AS TOLD BY BRANDI (AMAZIG'S FOUNDER)
We are told from a young age that we can change the world, but rarely are we told how.
I’ve always had this intense desire to make a positive impact somewhere and a radar system in my head is constantly on the lookout for opportunities.
It wasn’t until the last few years that this radar began going nuts. I started paying attention to the products I was buying on a regular basis. I began to research the companies that I bought from and was shocked by some of the things I discovered: sub-standard working conditions, un-fair wages, and unethical treatment seemed to be common practices.
I had the epiphany that with every purchase I make, I can either empower or enslave people, real people, like the ones I had become friends with during my travels.
At the beginning of the year, I told someone that I wanted to open a leather-goods company in Morocco – that was the first time I had ever said that out loud. Later in our conversation she asked me one simple question that has changed everything, “Why aren’t you doing it?” The question took me off guard and completely consumed my thoughts for weeks. It made sense. I love leather and by starting an ethical company I could have a far-reaching positive impact but at that point in time I had never been to Morocco and it seemed simply a far off dream of something beautiful that could-be…one day.
Several weeks later, I started telling people that I was interested in starting a leather-goods social enterprise based in Morocco and energy started to build around this idea – quickly! I didn’t know it then, but Amazig Leathers had been born. Two and a half months later, by some miracle and the generosity of hundreds of people, I found myself sitting in front of one of the most fascinating and inspiring men I have ever met.
While in Morocco, Absetic (Amazig Leathers lead artisan) and I spent time sharing our life stories with each other and discussing our vision for Amazig. Absetic told me about his heart for the Imazighen people and the struggles faced by so many in his community to find honorable employment. Together, we perfected our debut collection. By the time I left, I was filled inspiration and the drive to bring Amazig Leathers to life and to create positive and sustainable change with this incredible community.
Through the sale of high-quality, handmade artisanal leather-goods, Absetic and the rest of the artisans will be able to provide not only for their families, but also for their community because a portion of Amazig’s profits will go to support educational initiatives among the Imazighen people.
It has been a wild journey to get to this point and there is still a long road ahead. It has been amazing to watch a community form around Amazig and around the Imazighen people. Amazig Leathers may not change the whole world, but it has already begun changing part of it.
Our team is made up of a rag-tag group of people who are just audacious enough to believe that maybe, just maybe we can make the world a little better.
We live in several different corners of the world and are spear-headed by a small, but mighty Brandi Jordan. Some of us work from the United States, others (including our artisans and Brandi) live on the ground in Morocco.
In our first year, we have grown from a group of 5 artisans to 13 artisans, and we are looking forward to the vast adventure ahead!
Our Products (made with love)
Our goal is to create beautiful, stylish products that improve every life they touch.
All Amazig pieces are handmade by Imazighen artisan out of full-consumption, top-grain, vegetable tanned leather in some of the oldest tanneries in the world. Every purchase with Amazig directly benefits communities throughout Morocco, as we are committed to paying fair and living wages to everyone in the production line.